It wouldn’t be right to celebrate advertising as an art form without looking at some of the negative impacts it has on society. In her film, Killing Us Softly, Jean Kilbourne takes a retrospective look at the representation of women in advertising and comes to some startling conclusions.

The stereotypical and derogatory image of women in advertising is truly omnipresent as Kilbourne shows in her film. You’ll never look at an ad the same way again.

Here is the first part of her film Killing Us Softly.

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